UK Companies Face Hefty Fines for ‚Greenwashing‘ Claims
Companies in the UK face hefty fines for making false or misleading claims about their products‘ environmental benefits, known as ‚greenwashing‘. The Advertising Standards Authority (ASA) recently ruled that Hyundai Motor UK’s claim that its hydrogen-powered car purifies the air as it goes was unsubstantiated and misleading. To address this issue, the government is introducing …